What are your best insights into getting and converting reverse mortgage leads? The goal of Reverse Mortgage Leads Central is to provide the best-of-best practices for building your reverse mortgage business, so we thought we’d start this week by reaching out to our members to tap your experience.

• What have you found to be the best way to get reverse mortgage leads?
• Any great tips for converting leads?
• What are pitfalls to avoid?

So if you have a great tip about managing reverse mortgage leads, let us know and we’ll compile everyone’s expertise into a future article.

If you missed the live webinar, be sure to catch a replay below.

Watch Video Recap of Webinar here…

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Reverse mortgage leads are only as useful if they can be converted into reverse mortgage sales. RmCRM is your Reverse Mortgage Leads Conversion Tool. Enter your leads in RmCRM and you will have a variety of tools that help you make sure those leads to not get lost in the shuffle.

Click here to learn more and request a free demo of RmCRM – the Reverse Mortgage CRM.

sales techniques, pending legislation, productivity tips and listener feedback. Keep yourself “in the loop” for all things Reverse Mortgage with this podcast.

Listen here or subscribe on iTunes.

Counterproductive Insanity:

This insanity is perfectly summarized by our earlier definition. Many originators suffering from this condition find themselves….

• Dreamy. Looking for the next great lead that will generate loans. Yes, they’ve purchased leads that didn’t work, but now need to find that elusive “magic lead” that will really work this time. They usually are asking “do you sell leads”? versus finding ways to create leads.
• Loners. Isolated originators often struggle with motivation and lack of creativity. This can be especially challenging for those working from home.
• Unplugged. Most of those struggling the worst are not plugging into the wealth of free coaching, mentoring and marketing ideas available to reverse mortgage originators today. Somehow they already have all they need to succeed.

Productive Insanity:

This is a great condition to suffer from and hopefully more will catch it. These originators have the following symptoms…

• Creative. Rather that chasing the same broken marketing that yielded so few leads, the productively insane find new and creative ways to build their business. Their rule is there are no rules! They are scouring the earth for new ideas to market reverse mortgages to more seniors and will take input from just about anybody!
• Networked. These originators seem to know just about everybody. If they’re an office environment they love to collaborate and work as a team. If they work from home or by themselves they seek out ways to partner with those like themselves who can provide mutual feedback, encouragement and training.
• Wired. They’re plugged into to anything they can find…news feeds, podcasts, RSS feed, magazines, marketing digests…anything that will help them grow. They also have worked to build a network of strategic alliance referral partners in their community.

Oh, the joys of insanity! Hopefully we find ourselves productively insane and growing. As the Apple computer ad put it so well “Think Different”. Who cares what anyone else thinks?

As your team develops, you will learn how to:

• Set and achieve meaningful goals
• Recruit and retain the right people
• Train and manage for success
• Develop a team culture

We have developed systems which are time-tested and proven to help you get more reverse mortgage leads and turn those leads into reverse mortgage sales.  The different modules of Reverse Mortgage University include Reverse Mortgage Knowledge, Reverse Mortgage Skill Sets, Reverse Mortgage Marketing, Reverse Mortgage Operational Systems, and Reverse Mortgage Leadership. You also get access to powerful tools such as our Reverse Mortgage CRM RmCRM, Reverse Mortgage Websites, Reverse Mortgage Marketing Strategies and Reverse Mortgage Leads Central, to name just a few.  This is a comprehensive and ever-evolving platform.

We at ReverseFortunes.com hope we can be part of your growth and expansion in this ever growing, and exciting Reverse Mortgage Market.

Best regards,

Eric A. Hiatt

How can increase your chance for success?

You CAN increase  your reverse mortgage fundings by learning how to relate and communicate to seniors, build trust, and successfully counter their common objections with your simple solutions. Ultimately, you will learn how to create your unique selling proposals.

Learn how to determine your unique selling proposition. On your way to developing your unique selling proposition, you will master these techniques:

• Educating and presenting over the phone
• Educating and presenting in the client’s home
• Building trust
• Relating to seniors
• Countering common objections

We have found through years of experience just knowing the Reverse Mortgage Loan is a great fit for someone is not enough. Educating the potential client about the Reverse Mortgage loan is also not always enough. We as Reverse Mortgage Loan Originators need to actually be able to relate to the potential client. We need to understand where they are at and where they want to be. We need to understand what a fixed income really feels like and how this affects their retirement. These foundational principles are what we have used for years, and we know they will serve you well.

To get more resources on how to improve these skill sets, visit our special marketing section ‘The Closing Factor” on Reverse Fortunes.

Eric A. Hiatt

Marketing to seniors successfully is a unique proposition. Time tested marketing strategies will save you time and money:

1. Seminars that work
2. Press releases that get published
3. Strategic alliances
4. Database management
5. Direct mail success

We have put a phenomenal amount of resources into different types of reverse mortgage marketing strategies, some worked some didn’t. Use our experience to increase your income and build your reverse mortgage career on a solid foundation.

We have a very successful team of reverse mortgage originators who will share there reverse mortgage marketing strategies with you. These are some of the top producing reverse mortgage originators in the U.S. Please join us, we are very excited to see you  succeed in your reverse mortgage business.

I look forward to working with you,

Eric A. Hiatt

Master the basic function of the Reverse Mortgage loan origination process, including filling out the loan application; Understanding basic retirement planning; social security income; senior’s typical needs and goals; and what questions to ask and when to ask them.

In order to be a successful Reverse Mortgage originator you must take the time to master the basics of the reverse mortgage loan origination process

This includes industry standards in:

1. Reverse Mortgage Training
2. Loan Documents
3. Retirement planning
4. Seniors needs

I cant tell how many times I have seen what may have been a well intentioned reverse mortgage loan originator explain the reverse mortgage loan incorrectly to their potential clients.This is obviousley the first building block to your foundation for success. At reversefortunes.com we will use our years of experience in the reverse mortgage industry to teach you to be the teacher. We have developed time tested systems for the training of reverse mortgage loan originators. Ultimately ensuring you will originate more loans and keep more satisfied clients than ever before. As well we will share with you the tools we use to train strategic alliances so you can build yourself up as the reverse mortgage expert in your area.

I will see you there,

Eric A. Hiatt