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Marketing to the Mature Home Owner
Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21,
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What will it cost us? Financial Assessment- Industry Leader Update
Reverse Mortgage Industry Update on Financial Assessment
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Friday’s Food for Thought: Anxious or Auspicious?
We have much to be anxious about: debt ceiling, HECM lending limits, home values & bank exits. There is much we can focus on negatively but it is imperative that we see the promise
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Friday’s Food for Thought: Working from home?
Working from home? Working from home has it’s unique advantages and challenges. Here are five practical tips you can use to increase efficiency….yes some apply if you work in an office as well
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Friday’s Food for Thought: Are you asking the right questions?
Why it matters To get a grasp of the impact of the upcoming Financial Assessment guidelines for reverse mortgage borrowers we must begin asking (if we’re not already) some simple questions. Do you know
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Will possible government shutdown stop RMs? Deadline is near for agreement.
Ugly Politics: If debt limit agreement is not reached FHA could be part of government shutdown Yes. It’s come down to politicians in Washington threatening that seniors social security checks may stop if the
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Stop Payment: When can proceeds be reduced or stopped?
Stop Payment: Can a lender stop or reduce monthly tenure payments to a reverse mortgage borrower? This question was posed to national real estate columnist Lew Sichelman by a 78 year old reader who
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News you can use for FREE publicity
Hidden in all this noise is a real opportunity just waiting for you. Capitalize on these breaking news stories by reaching out in your local community and positioning yourself as the calm voice in
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