Blog Entries »
The Best Brains of Our Lives
The Benefits of a “Reverse Mortgage-Age” Mind When people talk about “having a senior moment” it’s decidedly unfunny — especially if you’re the one who went to the basement and now can’t recall why.
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Social Insecurity: Funding the future
As human lifespan climbs steadily towards the century mark, Social Security is only one — and woefully inadequate — means of funding a lengthening retirement period. In fact, we’re in the midst of creating
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Senior or elder? Knowing your audience
Senior Marketing Knowing Your Reverse Mortgage Audience While we’ll all become “seniors” if we live long enough, not everyone attains the status of elder. The former term refers to someone who has reached a
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New Media for a New Life Stage – Online Reverse Mortgage Marketing
The new media is an ideal forum for reaching reverse mortgage prospects who have embraced the internet. Here's how to engage this new demographic
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Hangouts for new RM prospects: The Reset Button: Gap Years part 2
Reverse Mortgage Client Demographic Locating Potential Reverse Mortgage Prospects Sixty is the new sixty: a watershed birthday for the Baby Boom generation, who are reaching this milestone at the rate of one every ten
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Pressing the reset button: The gap years / Part 1
What this means for reverse mortgage professionals is a huge opportunity, as we construct a new life map for the largest aging cohort in history
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Four New Year’s resolutions you’ll love to keep
Reverse Mortgage New Year’s Resolutions You’ll Love to Keep It’s that time of year again: too much to do, too many parties — and too many promises to start the diet or join a
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The Gift – Reverse Mortgage Professional Services
From books to films to stories, numerous offerings bear the title, The Gift, especially at this time of year.What we often tend to overlook, however, is what we bring to the table: the blessing
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